The global satellite operator SES SA (€ Euronext Paris and Luxembourg Stock Exchange: SESG) started with the Kenyan television and broadband provider Wananchi a new offer for DTH (direct-to-Home, DTH) with the name Zuku TV in East Africa. Zuku TV is East Africa's newest Pay-TV service that will provide a cost-effective and high quality TV services for the African mass market.
Zuku TV will start in July and use capacity of SES. Zuku TV will be offered in countries such as Kenya, Tanzania, Uganda, Ethiopia, Rwanda, Burundi and Malawi. In all these countries the market penetration of pay-TV is currently less than one percent.
In addition to providing capacity SES has developed a training program for installers called ELEVATE to ensure that the subscribers of TV Wananchis Zuku the best service in the installation of satellite receiving equipment received. The program started in April in Nairobi, Kenya on, and will be extended to other regions. In July, training for installers in Uganda and Tanzania are planned.Ads by GoogleExchange expert Mr. KutzerFree your instinct tells you the newsletter: www.kutzers-bauchgefuehl.de
"The launch of Zuku TV shows strong momentum and growth potential of African television market. By providing satellite capacity and training for installers, we combine Wananchis access to great content with the expertise and know-how of SES, range to provide the audience . Our relationship with Wananchi demonstrates our strong commitment to the African broadcasting market, and also clearly demonstrates the benefits accruing to television operators in cooperation with SES, "said Nicolas Baravalle, senior vice president of SES in Africa.
"A ELEVATE accreditation is a prerequisite for all Zuku TV installers, which we regard as partners in our business," said Mohammed Jeneby, Managing Director of Wananchi Satellite. "It allows our installers not only offer customers a quality service, but it also allows them to build a higher income and its own operation. Given the current success of the training programs we are very glad to work with SES together and look forward soon to further regional expansion of ELEVATE when Zuku TV is launched. "
About SES
SES (Euronext Paris and Luxembourg € Stock Exchange: SESG) wholly owns SES ASTRA and SES WORLD SKIES holds and also shares in Ciel in Canada, Mexico and QuetzSat in a strategic partnership with the start-up O3b Networks' satellite infrastructure. SES, with a 44 strong fleet of satellites outstanding satellite communications solutions available. For more information, see: www.ses.com
